The Seed Apartment Website
Designing a luxury hospitality experience for clarity, trust, and conversion
The Seed Apartment is a luxury hotel apartment in Kumasi, Ghana, offering premium accommodation alongside lifestyle services such as an in-house Asian restaurant, spa and sauna
Project Overview
The Seed Apartment is a luxury hotel apartment in Kumasi, Ghana, offering premium rooms alongside lifestyle services such as the Kaizen Asian Restaurant, spa, sauna, boutique, and gadget hub. The goal was to design a brand-new website that clearly communicates the experience, supports guest decision-making, and positions the property as a premium destination.
The project was designed entirely from scratch with no existing website or design system.
Project Goals
Create a modern, luxury-focused digital presence
Clearly present room categories and offerings
Highlight dining and lifestyle experiences
Build trust through clean UI and clear content
Ensure mobile responsiveness and SEO readiness
Prepare the platform for future booking features
Target Users
Hospitality guests visiting Kumasi
Business and executive travelers
Couples and short-stay guests
Long-stay apartment guests
Wireframing
Created low-fidelity wireframes to map layout and flow
Prioritized scannability and visual hierarchy
Focused on guiding users toward exploration and booking intent
Visual Design
Designed a clean, luxury-inspired interface
Used balanced typography, spacing, and imagery
Built reusable UI components and cards
Maintained visual consistency across all pages
Responsive Design
Optimized layouts for mobile and tablet users
Ensured usability across all screen sizes
Final Delivery
Prepared designs for development and launch
Supported content alignment and QA
Website successfully launched and live
Outcome
A fully custom website designed from scratch
Strong brand presence aligned with luxury hospitality
Clear room presentation and dining experience
Scalable structure ready for future booking integration
Tools Used
Figma, UX Writing, Competitive Analysis, Responsive Web Design
